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Tag: athlete with high marketability

NIL

The introduction of Name, Image, and Likeness (NIL) rights has revolutionized the landscape of college athletics, paving the way for unprecedented opportunities and challenges in the sports domain. This shift has particularly impacted how student athletes land the biggest NIL deals. It also affected how they and interact with endorsement deals, creating a new paradigm Read More »Embracing Change: The Forward Trajectory of NIL in College Sports

Read article Embracing Change: The Forward Trajectory of NIL in College Sports