RECRUITING 101
8-Step Recruiting Framework (HS Athlete)
STEP 1
Learn About Schools (Athletic + Academic + Financial)
Deliverables: position/role, measurables, GPA/test plan, target divisions/conferences, budget reality.
KPI: 80–1500 realistic programs on an initial list, spread between divisions
STEP 2
Build a One-Link Player Profile
Deliverables: short bio, measurables, verified stats, schedule, 60–90s highlight (then full game links), coach contacts, transcript.
KPI: Profile loads in <3s; coach can understand you in 30 seconds.
STEP 3
Capture Film & Update Highlights Quarterly
KPI: Highlight completion within 10 days of each showcase/tournament.
Deliverables: 1 pinned highlight + 2–3 full games; clips labeled (time/score/context).
STEP 4
Academic Readiness & Eligibility
Deliverables: core-course checklist, unofficial transcript on hand, test dates (or test-optional plan), NCAA/NAIA eligibility center started. Understand the NCAA eligibility rules.
KPI: GPA trend up or stable; no missing core courses.
STEP 5
Outreach Rhythm (Email + Form + Social DM)
Weekly cadence: 25–50 personalized emails, 6–10 recruiting forms, 3–5 respectful DMs (where appropriate).
Message formula: 1) Why them, 2) Who you are (3 bullets), 3) Film link(s), 4) Upcoming schedule, 5) Soft ask (watch/feedback/call).
KPI: ≥30% open rate; ≥10% reply rate across a month.
STEP 6
Compete Where Coaches Are (Events & Visibility)
Deliverables: seasonal event plan (showcases, camps, tournaments) chosen from your A/B lists; share schedule link with coaches 2–3 weeks ahead.
KPI: 10–20 confirmed “we’ll watch you at X” replies per season.
STEP 7
Follow-Up, Tracking, and Relationships
Deliverables: simple CRM (sheet or tool) with: school, tier, coach, last touch, next action, status, notes.
Weekly cadence: 200 follow-ups, 2 film updates, 1 gratitude/update note per active coach.
KPI: Every active coach has a scheduled “next action” date—no dead threads.
STEP 8
Visits, Offers, and Decision Process
Deliverables: questions list (role, development, scholarship, academic support, culture), parents’ checklist, financial comparison
KPI: Time-bound decision windows; written offer details stored; clear accept/decline dates.
THE SOLUTION IS
ATHLETE NARRATIVE
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